Product and Brand Campaign Management
Our 360 degree marketing services platform has been leveraged by the largest gaming companies including Take2 for the GTA IV launch in India.
Kreeda’s own online game offerings (such as www.dancemela.com) included marketing campaigns across television, radio, print, mobile, on-ground events, in-game events, tournaments and strategic partnerships with ISPs, hardware, vendors, cyber cafes, cineplexes, social networks, portals and many more.
With products like GTA IV, Kreeda focused on increasing customer awareness and product interaction, resulting in greater revenues and user registrations for the official product launch. Our customized services delivered measurable results and included special offerings though Kreeda’s network of independent cafes and partner café franchises. In addition, we leveraged our billing infrastructure to capture cash, credit-card, mobile, 3rd party pre-paid cards and other micro-transaction facilities, which are required for product sales across local markets in India. Our unique proposition for the GTA IV has led to a stronger and expanded game marketing partnership.
Cross-Country Distribution
Our proven ability to place products in retail stores and non-traditional outlets (like cybercafés) focuses on timely delivery and preferred positioning on in-store shelf space. In addition, our distribution incentive programs assist in pulling new distributors and agents into the Kreeda network to provide continuous expansion, improvement and feedback, which is particularly important for markets such as India with large, fragmented user segments.
Customer Relationship Management
Kreeda’s experience in running online games leverages our deep understanding of the intricacies of live customer environments to educate, entertain and increase stickiness of the user experience. Whether your goal is to drive item sales, grow the community, increase the concurrent user base or promote new multiplayer functions, Kreeda’s team of online marketing-CRM Staff can help.
The Kreeda Team has proven expertise in:
In-game Event Management
Live, Custom, In-game Content
24/7 Customer Support
Game Testing Services
Kreeda has best of the breed testers testing websites, forums, MMO game clients, server components, GM tools, Item tools and all billing system components integrated into the MMO game.